P. Sincere Thompson
Entrepreneur and Founder, Frontline Marketing & Promotions, Inc.
With steadfast determination, a solid reputation of demanding excellence and an extensive contact list, Sincere Thompson has managed his career and entrepreneurial endeavors with acute dexterity. As the Founder and President of Frontline Marketing & Promotions, Inc., a full service lifestyle marketing and promotions agency, Sincere has spent over two decades navigating through the entertainment and corporate terrains blazing a chronicle of success.
Sincere’s business acumen was honed early. While attending NYU as a Finance and Investment major, he began his career as a registered stock broker at Morgan Stanley managing the portfolios of entertainment professionals. He soon discovered there was more to success than simply attaining financial prosperity. True success was found in the joy of following your passion and the rewards of being accomplished. Friends and family members thought he was crazy to ditch his $80,000 a year investment broker job for an internship at Power Play Recording Studios, but he was determined to find a way to turn his passion for music into profits as some of his former clients had done.
The ever resourceful Thompson found his way to Wild Pitch Records, eventually rising to prominence as National Director of Promotion where he took several of the labels releases to top Billboard chart positions which led to the label securing a multi-million dollar distribution deal. Soon he was courted by major labels in the business and chose to work for Polygram Label Group as Sr. Director of Marketing where he assembled a team to facilitate marketing campaigns for all artist on affiliated labels Def Jam (Warren G., LL Cool J, Montell Jordan, etc.) Island Music (U2, Melissa Ethridge, Cranberries, Bob Marley), Next Plateau (Salt & Pepa, Paperboy), Gee Street (PM Dawn, Jungle Brothers, Doug E Fresh). He was later tapped by music legend Antonio “LA” Reid to launch the careers of Outkast, TLC and Goodie Mob (which spawned the critically acclaimed Ceelo). In 1995, Thompson was appointed VP of Marketing for Universal/Motown Records where he pioneered a new approach to building artist brands. He assembled a national sub-marketing team, aptly named “Frontline”. This team was equipped with fully wrapped mobile advertising street assault vehicles kitted with a booming sound system and external facing video monitors, a first in the industry. This Frontline team took the product to the places where fans socialized to create awareness while building an organic “buzz” at college and community radio stations. Once this team worked with the artist to establish a national following, Sincere would then put his marketing media machine in motion to catapult the artist to superstardom. He’s been instrumental in launching the careers of Common, Brian McKnight, Wu-Tang Clan, Mary J. Blige, The Roots, Westside Connection, JOE and Erykah Badu to name a few.
Dubbed a marketing & promotions pioneer in the music industry, in 1996 Sincere parlayed his talent for building entertainment brands into an entrepreneurial venture founding Frontline Marketing and Promotions, Inc. The agency offers clients unconventional methods of positioning their products in the hearts and minds of consumers. Frontline extended its capabilities into the spirits industry and became the agency of record for the Martell Cognac and Seagram’s Gin brands for 9 years responsible for sponsorship placement and all aspects of event design and production, staff training and entertainment procurement for over 5,000 events. Frontline further expanded it’s lifestyle marketing prowess to other industries and brands including HBO, Microsoft, Proctor & Gamble - Pantene and Cover Girl Queen Collection, Washington Redskins , Plantronics, Amazon, ADT, ASUS and Walmart.
Sincere was the co-executive producer of the Heavy D “Be Inspired” special and the Hip Hop: A Cultural Odyssey special which aired on BET’s Centric network. Coming full circle to his early beginnings as a finance and investment major, Sincere is an avid investor in several ventures in the real estate and food and beverage industries.
Sincere is a native of Kingston Jamaica who attended New York University and has run his New York based business since 1996. He is the dedicated father to two daughters, Dream, 18 and Chloe, 13.